The first cities to test the conceptualized digital billboards are Johannesburg (Braamfontein) and Nairobi (Westgate Mall, The Hub Karen and Moi Avenue).

This is done to encourage creativity and offer happiness to the people who created the content as well as the viewers in the local communities.

Short videos of the #TopCreator2022 finalists, including Natasha Gwal, also known as @natasha gwal, a businesswoman and model, are displayed on billboards.

Her most recent victory was the TikTok Top Creator East Africa 2022 title.

Alongside her is beauty enthusiast Nita (@beautyby.nita), who thanks to her creative makeup tutorials won the East Africa Runner-Up prize.

TikTok’s Head of Content Programming for Sub-Saharan Africa (SSA), Boniswa Sidwaba, said;

“Our aim with this campaign was to use DOOH’s reach as a medium to provide our creators a platform to tell their tales.

The Top Producers featured on the strategically positioned digital billboards around SSA act as a source of inspiration for the nearby communities and enhance the happiness that these creators have been able to unlock on TikTok.

The winner of TikTok Top creator for Sub-Saharan Africa in 2022 was named as Dennis Ombachi.

90 nominees for the awards, all from Sub-Saharan Africa, will assemble at the five-star Movenpick Hotel and Residence to compete for the eight honors.

African content creators will assemble this Saturday in Nairobi for the TikTok Top Creators Prizes 2022 inaugural event, where eight awards will be given out.

At the five-star Movenpick Hotel and Residence, 90 Sub-Saharan African contenders for the awards will congregate to vie for the eight prizes.

On January 14, 2023, eight prizes will be presented at an offline event in Kenya. In a statement, TikTok said.

Three geographic groups—Southern Africa, West Africa, and East Africa—each with 30 nominees—made up the 90 total nominees.

Voting by the general public began on December 16, 2022, and continued for one week until December 23, 2022.

Based on the three regions, different prize categories have been created. For each of the three regions of Southern Africa, West Africa, and East Africa, a champion and runner-up will be named.

The remaining two awards, making a total of eight, will be a winner and runner-up for the overall Top Creator Award for Sub-Saharan Africa.

Among the 21 content producers who will represent Kenya are well-known figures like Jackie Vike alias Awinja, Dennis Ombachi, The Roaming Chef, Milly Wa Jesus, actor Wabosha Maxine, and beauty fashionista Chasoun.