The rate card had three tiers: plug-in, hybrid, and value for money.
He published his rate card on January 30, 2023, in case anyone wished to hire him.
Julius access membership. Access the 2 million young, active, and engaged Juliani audience members between the ages of 24 and 35 across all platforms,” the advertisement stated.
Customers of Juliani’s Value for Value subscription would pay Sh 250,000 annually to receive his chosen public appearances, 30% off his rate card, non-exclusive access, chosen use of the musician’s name, images, and likeness, as well as once monthly product and service placement across all of his platforms.
Customers who purchase the plug-in subscription will need to pay Sh 500,000 per year to receive discounts on some items from Juliani’s rate card, non-exclusive access to him, limited use of his name, image, and likeness, twice-monthly product placement across all of his platforms, and creative guidance on the go-to-market strategy.
In order to receive up to 70% off Juliani’s rate card, a free presence on particular promotional activities, exclusivity to Juliani, and four times a month product advertising across all of his channels, customers will need to pay Sh 1,000,000 per year for the top tier hybrid subscription. In addition, all of their planned events and activities for the year will include his clientele as partners.
Clients also received a promise that they may use his name, image, and likeness for promotional purposes without restriction, as well as a commitment to work with them on community projects as part of their CSR initiatives. Customers could purchase curated promotional content, films, and creative guidance for go-to-market plans for Sh 1M.
Finally, clients have the choice of getting help converting their business to a circular economy.
Juliani joins a select group of well-known Kenyan individuals in announcing pricey rate cards based on their notoriety. Others are Willy Paul’s Sh 30 million brand endorsement rate card and the Sh 2 million rate card unveiled by Citizen TV’s Stephen Letoo and Keroche Breweries heiress Anerlisa Muigai, respectively.
